Summary
This tool builds the baseline for many journeys across the website.
Timeline of Activity
Activity Timeline
Overview of the reporting time frame within this analysis. Major milestones or changes will be added to the time line below as the site gains new or changed content.
Summary of Website Journeys
Top line Journey Results
All major journeys across the National Trust website areas.The baseline is created from the last 30 days of data in the pre-launch phase of the previous CMS website.
All Journeys
Landing Pages
First pages of a user journey.
Device
Journeys from specfic devices or operating systems.
Commercial
Any journey that contains a commercial journey.
Top Level
Journeys from the home page onward to other significant areas of the website.
Property Pages
Journeys to a NT property page.
Discovery
Journeys categorised as a research or discovery journey.
Baseline Table
| journey_name | journey_type | Visits_mean | % New Visits_mean | % Repeat Visits_mean | New Visits_mean | Repeat Visits_mean |
|---|---|---|---|---|---|---|
| ALL Affiliates | pre | 1036 | 57.7% | 42.3% | 599 | 437 |
| ALL Affiliates | post | 1809 | 56.1% | 43.8% | 1067 | 742 |
| ALL Android | pre | 33285 | 48.0% | 52.0% | 15968 | 17317 |
| ALL Android | post | 46451 | 48.2% | 51.8% | 22405 | 24046 |
| ALL Apple iOS | pre | 50445 | 64.9% | 35.1% | 32766 | 17679 |
| ALL Apple iOS | post | 67939 | 63.7% | 36.3% | 43075 | 24863 |
| ALL Desktop | pre | 35202 | 58.7% | 41.3% | 20644 | 14556 |
| ALL Desktop | post | 39580 | 59.0% | 41.0% | 23353 | 16225 |
| ALL Direct Traffic | pre | 15714 | 66.3% | 33.7% | 10432 | 5280 |
| ALL Direct Traffic | post | 21758 | 65.8% | 34.2% | 14357 | 7397 |
| ALL Email | pre | 6638 | 40.0% | 60.0% | 3526 | 3111 |
| ALL Email | post | 4158 | 41.0% | 58.9% | 2170 | 1987 |
| ALL Holidays | pre | 10226 | 58.5% | 41.5% | 6025 | 4201 |
| ALL Holidays | post | 9757 | 59.0% | 41.0% | 5781 | 3976 |
| ALL Main Site | pre | 109367 | 58.3% | 41.7% | 63841 | 45529 |
| ALL Main Site | post | 145840 | 57.8% | 42.2% | 84218 | 61628 |
| ALL Mobile | pre | 75911 | 58.3% | 41.7% | 44257 | 31653 |
| ALL Mobile | post | 106241 | 57.4% | 42.6% | 60862 | 45379 |
| ALL Natural Search | pre | 79442 | 56.3% | 43.7% | 44738 | 34705 |
| ALL Natural Search | post | 104413 | 55.4% | 44.6% | 57797 | 46619 |
| ALL New Visitors | pre | 62699 | 99.9% | 0.1% | 62637 | 57 |
| ALL New Visitors | post | 81161 | 99.9% | 0.1% | 81060 | 94 |
| ALL Paid Social | pre | 1296 | 71.1% | 28.9% | 939 | 357 |
| ALL Paid Social | post | 2276 | 73.1% | 26.9% | 1681 | 596 |
| ALL PPC | pre | 10872 | 60.9% | 39.1% | 6647 | 4224 |
| ALL PPC | post | 15333 | 59.4% | 40.6% | 9135 | 6199 |
| ALL Repeat Visitors | pre | 56294 | 12.1% | 88.0% | 6791 | 49506 |
| ALL Repeat Visitors | post | 73671 | 11.4% | 88.6% | 8389 | 65285 |
| ALL SEO | pre | 78303 | 64.3% | 35.7% | 50355 | 27949 |
| ALL SEO | post | 102709 | 63.7% | 36.3% | 65393 | 37318 |
| ALL Shop | pre | 3174 | 59.6% | 40.4% | 1892 | 1282 |
| ALL Shop | post | 3503 | 59.4% | 40.6% | 2086 | 1418 |
| ALL Social | pre | 1293 | 82.4% | 17.6% | 1066 | 227 |
| ALL Social | post | 1719 | 83.7% | 16.3% | 1438 | 281 |
| ALL Tablet | pre | 7859 | 57.3% | 42.7% | 4513 | 3346 |
| ALL Tablet | post | 8987 | 58.0% | 42.0% | 5218 | 3769 |
| ALL Visits | pre | 118993 | 58.3% | 41.7% | 69428 | 49563 |
| ALL Visits | post | 154832 | 57.8% | 42.2% | 89450 | 65380 |
| Commercial: Donate Checkout Steps 1-2 | pre | 184 | NA | NA | NA | NA |
| Commercial: Donate Checkout Steps 1-2 | post | 148 | NA | NA | NA | NA |
| Commercial: Holidays Checkout Steps 1-4 | pre | 221 | NA | NA | NA | NA |
| Commercial: Holidays Checkout Steps 1-4 | post | 180 | NA | NA | NA | NA |
| Commercial: Membership Checkout Steps 1-4 | pre | 1604 | NA | NA | NA | NA |
| Commercial: Membership Checkout Steps 1-4 | post | 2518 | NA | NA | NA | NA |
| Commercial: Renew Checkout Steps 1-3 | pre | 120 | NA | NA | NA | NA |
| Commercial: Renew Checkout Steps 1-3 | post | 189 | NA | NA | NA | NA |
| Commercial: Shop Checkout Steps 1-4 | pre | 216 | NA | NA | NA | NA |
| Commercial: Shop Checkout Steps 1-4 | post | 213 | NA | NA | NA | NA |
| Days Out Entry | pre | 1810 | 27.4% | 72.6% | 501 | 1309 |
| Days Out Entry | post | 2834 | 29.4% | 70.6% | 846 | 1988 |
| Days Out to Places Map | pre | 3334 | 31.1% | 68.9% | 1044 | 2290 |
| Days Out to Places Map | post | 4273 | 32.2% | 67.8% | 1386 | 2888 |
| Days Out to Places Search | pre | 8752 | 34.2% | 65.8% | 3004 | 5748 |
| Days Out to Places Search | post | 11287 | 35.2% | 64.8% | 4006 | 7281 |
| Days Out to Property Page | pre | 3263 | 32.1% | 67.9% | 1049 | 2214 |
| Days Out to Property Page | post | 4878 | 33.5% | 66.5% | 1640 | 3238 |
| Email: Any Engagement with Newsletter | pre | 7248 | 28.6% | 71.4% | 3350 | 3898 |
| Email: Any Engagement with Newsletter | post | 4684 | 24.8% | 75.2% | 1950 | 2734 |
| Holidays Entry | pre | 2481 | 29.3% | 70.7% | 726 | 1755 |
| Holidays Entry | post | 2190 | 32.1% | 67.9% | 706 | 1484 |
| Holidays: Any Holidays Page to Step 1 | pre | 394 | 15.5% | 84.5% | 63 | 331 |
| Holidays: Any Holidays Page to Step 1 | post | 348 | 16.8% | 83.2% | 59 | 289 |
| Home to Art | pre | 219 | 30.3% | 69.8% | 65 | 154 |
| Home to Art | post | 205 | 35.5% | 64.5% | 72 | 133 |
| Home to Days Out | pre | 4582 | 30.3% | 69.7% | 1394 | 3188 |
| Home to Days Out | post | 4683 | 30.4% | 69.6% | 1428 | 3254 |
| Home to Donate Form | pre | 104 | 22.5% | 77.6% | 22 | 82 |
| Home to Donate Form | post | 114 | 21.3% | 78.7% | 24 | 91 |
| Home to Holidays | pre | 753 | 24.5% | 75.5% | 185 | 568 |
| Home to Holidays | post | 774 | 25.6% | 74.4% | 198 | 576 |
| Home to Join | pre | 2316 | 32.7% | 67.3% | 762 | 1554 |
| Home to Join | post | 3330 | 33.3% | 66.7% | 1107 | 2223 |
| Home to Our Cause | pre | 491 | 28.2% | 71.8% | 136 | 355 |
| Home to Our Cause | post | 524 | 31.7% | 68.3% | 164 | 360 |
| Home to Search Results | pre | 3323 | 26.6% | 73.4% | 887 | 2436 |
| Home to Search Results | post | 3721 | 26.7% | 73.3% | 994 | 2727 |
| Home to Shop | pre | 893 | 27.8% | 72.2% | 247 | 646 |
| Home to Shop | post | 932 | 30.1% | 69.9% | 280 | 652 |
| Home to Support | pre | 265 | 24.6% | 75.5% | 64 | 202 |
| Home to Support | post | 293 | 28.0% | 72.0% | 81 | 212 |
| Homepage Entry | pre | 13553 | 33.6% | 66.4% | 4567 | 8987 |
| Homepage Entry | post | 17606 | 33.8% | 66.2% | 5946 | 11661 |
| Join Us Entry | pre | 9529 | 39.0% | 61.0% | 3728 | 5802 |
| Join Us Entry | post | 14845 | 40.5% | 59.5% | 6017 | 8829 |
| Members Area Entry | pre | 2248 | 27.6% | 72.4% | 905 | 1343 |
| Members Area Entry | post | 444 | 20.8% | 79.2% | 130 | 313 |
| Membership: Join Us | pre | 3158 | 33.0% | 67.0% | 1050 | 2109 |
| Membership: Join Us | post | 4847 | 34.0% | 66.0% | 1646 | 3201 |
| Membership: Renew | pre | 462 | 30.9% | 69.1% | 142 | 320 |
| Membership: Renew | post | 666 | 32.3% | 67.7% | 214 | 452 |
| Property Page Seen | pre | 77656 | 57.3% | 42.7% | 44532 | 33126 |
| Property Page Seen | post | 106337 | 56.8% | 43.2% | 60345 | 45997 |
| Shop Entry | pre | 2264 | 23.4% | 76.6% | 539 | 1725 |
| Shop Entry | post | 1550 | 30.1% | 69.9% | 466 | 1084 |
| Shop: Any Shop Page to Step 1 | pre | 495 | 24.1% | 75.9% | 119 | 376 |
| Shop: Any Shop Page to Step 1 | post | 530 | 26.3% | 73.7% | 139 | 391 |
Journeys in Detail
Journey Performance
Baseline Summary
Below is a summary of the website journeys looking at data from Dec 19 to Jun 13.
This table is sorted by the difference between the baseline and the new site baseline difference percentage. Poor performing new journeys should come to the top.
| Journey Name | Baseline Visits | New Site Visits Avg. | % Visits Diff. |
|---|---|---|---|
| Members Area Entry | 2248 | 444 | -80.2 |
| ALL Email | 6638 | 4158 | -37.4 |
| Email: Any Engagement with Newsletter | 7248 | 4684 | -35.4 |
| Shop Entry | 2264 | 1550 | -31.5 |
| Commercial: Donate Checkout Steps 1-2 | 184 | 148 | -19.6 |
| Commercial: Holidays Checkout Steps 1-4 | 221 | 180 | -18.6 |
| Holidays Entry | 2481 | 2190 | -11.7 |
| Holidays: Any Holidays Page to Step 1 | 394 | 348 | -11.7 |
| Home to Art | 219 | 205 | -6.4 |
| ALL Holidays | 10226 | 9757 | -4.6 |
Below is a summary of the total number of journeys which are higher or lower than their baseline.
| Journeys Higher or Lower than Baseline | # No. |
|---|---|
| Lower | 11 |
| Higher | 37 |
Journey Heatmap
Anomaly Analysis By Journey
Below is the count of anomalies detected for each journey, this is sorted by the number detected in the post launch period. Journeys higher up this list will need more investigation than lower journeys.
Positive anomalies are where the visit data exceeded the upper boundary of the data window. Negative anomalies are where the visit data fell below the lower boundary of the data window. The Net value is an overall count of the anomalies: (Positive Anomalies - Negative Anomalies = Net).
Higher negative values for Net columns indicate the journey fell below the expected amounts for the journey. 1 Anomaly = 1 day where the data was above or below expectations.
| Journey Name | Positive | Negative | Net | Positive | Negative | Net |
|---|---|---|---|---|---|---|
| Home to Support | 4 | 21 | -17 | 0 | 49 | -49 |
| Home to Our Cause | 4 | 8 | -4 | 2 | 41 | -39 |
| Home to Art | 4 | 24 | -20 | 1 | 32 | -31 |
| Home to Donate Form | 3 | 14 | -11 | 1 | 32 | -31 |
| Home to Shop | 5 | 16 | -11 | 0 | 22 | -22 |
| Home to Search Results | 10 | 21 | -11 | 1 | 20 | -19 |
| Home to Holidays | 4 | 11 | -7 | 1 | 18 | -17 |
| Home to Days Out | 12 | 14 | -2 | 1 | 17 | -16 |
| Days Out to Property Page | 9 | 23 | -14 | 1 | 13 | -12 |
| Home to Join | 3 | 11 | -8 | 3 | 15 | -12 |
| Commercial: Membership Checkout Steps 1-4 | 2 | 24 | -22 | 2 | 12 | -10 |
| Days Out to Places Map | 3 | 8 | -5 | 2 | 12 | -10 |
| Holidays Entry | 5 | 2 | 3 | 2 | 12 | -10 |
| Days Out to Places Search | 9 | 13 | -4 | 2 | 11 | -9 |
| Join Us Entry | 5 | 3 | 2 | 4 | 13 | -9 |
| Membership: Renew | 4 | 14 | -10 | 3 | 12 | -9 |
| Homepage Entry | 8 | 12 | -4 | 2 | 10 | -8 |
| Membership: Join Us | 4 | 16 | -12 | 3 | 11 | -8 |
| Shop: Any Shop Page to Step 1 | 3 | 13 | -10 | 3 | 11 | -8 |
| Days Out Entry | 7 | 13 | -6 | 3 | 10 | -7 |
| Commercial: Shop Checkout Steps 1-4 | 3 | 7 | -4 | 1 | 7 | -6 |
| Commercial: Holidays Checkout Steps 1-4 | 3 | 11 | -8 | 1 | 6 | -5 |
| Holidays: Any Holidays Page to Step 1 | 5 | 11 | -6 | 1 | 6 | -5 |
| ALL Direct Traffic | 1 | 0 | 1 | 5 | 8 | -3 |
| ALL Desktop | 8 | 3 | 5 | 3 | 4 | -1 |
| ALL Mobile | 12 | 6 | 6 | 6 | 7 | -1 |
| ALL New Visitors | 5 | 5 | 0 | 6 | 7 | -1 |
| ALL Visits | 5 | 7 | -2 | 5 | 6 | -1 |
| Commercial: Donate Checkout Steps 1-2 | 0 | 6 | -6 | 1 | 2 | -1 |
| Property Page Seen | 15 | 11 | 4 | 3 | 4 | -1 |
| ALL Apple iOS | 11 | 6 | 5 | 6 | 6 | 0 |
| ALL Natural Search | 18 | 11 | 7 | 4 | 4 | 0 |
| Members Area Entry | 11 | 2 | 9 | 0 | 0 | 0 |
| Shop Entry | 2 | 2 | 0 | 0 | 0 | 0 |
| ALL Android | 8 | 5 | 3 | 8 | 7 | 1 |
| ALL Holidays | 21 | 2 | 19 | 1 | 0 | 1 |
| ALL Repeat Visitors | 8 | 6 | 2 | 6 | 5 | 1 |
| ALL SEO | 20 | 13 | 7 | 5 | 4 | 1 |
| ALL Shop | 2 | 3 | -1 | 1 | 0 | 1 |
| ALL Affiliates | 10 | 6 | 4 | 14 | 12 | 2 |
| ALL Email | 6 | 1 | 5 | 2 | 0 | 2 |
| ALL Main Site | 5 | 5 | 0 | 7 | 5 | 2 |
| ALL Social | 3 | 1 | 2 | 5 | 3 | 2 |
| ALL Tablet | 9 | 1 | 8 | 4 | 2 | 2 |
| Email: Any Engagement with Newsletter | 13 | 2 | 11 | 2 | 0 | 2 |
| ALL Paid Social | 0 | 0 | 0 | 3 | 0 | 3 |
| ALL PPC | 4 | 5 | -1 | 7 | 1 | 6 |
| Commercial: Renew Checkout Steps 1-3 | 5 | 5 | 0 | 8 | 1 | 7 |
Commercial Analysis
Membership
Insights:
Summary
Insight for Journey: Commercial: Membership Checkout Steps 1-4
Evaluating metric: Visits
[Min] The lowest amount of Visits was 1029 observed on 16 Mar.
[Max] During this period, the amount of Visits peaked at 5156 on 15 Apr.
[Average] This was -52.3% less than the average of 2155.
[Spike] The most recent peak in Visits increased notably on 02 May, where a significant peak of 4008 Visits was observed.
[Trend] Throughout the duration of the analysis period, the overall trend has been POSITIVE. In the previous week the trend was NEGATIVE over the last 7 days the trend has been POSITIVE. This is a 1.3% difference from the previous week.
Funnel
Week on Week performance
Membership funnel completions through the journey.
Previous Week: 29-May to 04-Jun.
Last 7 Days: 05-Jun to 11-Jun.
Hover over for fallout details at each stage.
Week on Week performance
Membership funnel completions through the checkout journey, this variation includes the Join Us page prior to the start of the Membership funnel journey.
Previous Week: 29-May to 04-Jun.
Last 7 Days: 05-Jun to 11-Jun.
Hover over for fallout details at each stage.
Revenue
Insight for Journey: Commercial: Membership Checkout Steps 1-4
Evaluating metric: Membership Revenue (ev5)
[Min] The lowest amount of Membership Revenue (ev5) was £45916.4 observed on 02 Mar.
[Max] During this period, the amount of Membership Revenue (ev5) peaked at £204457.2 on 15 Apr.
[Average] This was -49.3% less than the average of £90612.
[Spike] The most recent peak in Membership Revenue (ev5) increased notably on 02 May, where a significant peak of £156998.4 Membership Revenue (ev5) was observed.
[Trend] Throughout the duration of the analysis period, the overall trend has been POSITIVE. In the previous week the trend was NEGATIVE over the last 7 days the trend has been NEGATIVE. This is a 0.9% difference from the previous week.
Sales
Insight for Journey: Commercial: Membership Checkout Steps 1-4
Evaluating metric: Membership Step 4.0 - Confirmation (Serialized) (ev26)
[Min] The lowest amount of Membership Step 4.0 - Confirmation (Serialized) (ev26) was 349 observed on 18 Feb.
[Max] During this period, the amount of Membership Step 4.0 - Confirmation (Serialized) (ev26) peaked at 1669 on 15 Apr.
[Average] This was -52.5% less than the average of 735.
[Spike] The most recent peak in Membership Step 4.0 - Confirmation (Serialized) (ev26) increased notably on 02 May, where a significant peak of 1300 Membership Step 4.0 - Confirmation (Serialized) (ev26) was observed.
[Trend] Throughout the duration of the analysis period, the overall trend has been POSITIVE. In the previous week the trend was NEGATIVE over the last 7 days the trend has been POSITIVE. This is a 1.2% difference from the previous week.
Metrics
| Date Range | Journey Name | Step 1 | Step 2 | Step 3 | Step 4 - Confirm | £ Revenue |
|---|---|---|---|---|---|---|
| 29 - 04 June | Commercial: Membership Checkout Steps 1-4 | 8844 | 7507 | 6945 | 6437 | 772620 |
| 05 - 11 June | Commercial: Membership Checkout Steps 1-4 | 5581 | 4765 | 4400 | 4036 | 500517 |
Channels
Membership conversions by Channel. Start: 2022-06-05 to 2022-06-12.
Change Point
This plot shows the change in the mean visits through the funnel over the series.
Change point occurred on day: 107.
Renewals
Insights:
Summary
Insight for Journey: Commercial: Renew Checkout Steps 1-3
Evaluating metric: Visits
[Min] The lowest amount of Visits was 54 observed on 10 Mar.
[Max] During this period, the amount of Visits peaked at 441 on 23 Apr.
[Average] This was -66.2% less than the average of 160.
[Spike] The most recent peak in Visits increased notably on 20 May, where a significant peak of 379 Visits was observed.
[Trend] Throughout the duration of the analysis period, the overall trend has been POSITIVE. In the previous week the trend was NEGATIVE over the last 7 days the trend has been NEGATIVE. This is a 0.1% difference from the previous week.
Funnel
Week on Week performance
Renewal funnel completions through the journey.
Previous Week: 29-May to 04-Jun.
Last 7 Days: 05-Jun to 11-Jun.
Hover over for fallout details at each stage.
Week on Week performance
Renewal funnel completions through the checkout journey, this variation includes the Join or Renew page traffic prior to the start of the funnel journey.
Previous Week: 29-May to 04-Jun.
Last 7 Days: 05-Jun to 11-Jun.
Hover over for fallout details at each stage.
Revenue
Insight for Journey: Commercial: Renew Checkout Steps 1-3
Evaluating metric: Renew Revenue - Serialized (ev79)
[Min] The lowest amount of Renew Revenue - Serialized (ev79) was £1297.8 observed on 18 Mar.
[Max] During this period, the amount of Renew Revenue - Serialized (ev79) peaked at £28279.28 on 23 Apr.
[Average] This was -83.6% less than the average of £7909.
[Spike] The most recent peak in Renew Revenue - Serialized (ev79) increased notably on 20 May, where a significant peak of £24130.24 Renew Revenue - Serialized (ev79) was observed.
[Trend] Throughout the duration of the analysis period, the overall trend has been POSITIVE. In the previous week the trend was NEGATIVE over the last 7 days the trend has been NEGATIVE. This is a -0.1% difference from the previous week.
Sales
Insight for Journey: Commercial: Renew Checkout Steps 1-3
Evaluating metric: Renew Step 3.0 - Confirmation - Serialized (ev76)
[Min] The lowest amount of Renew Step 3.0 - Confirmation - Serialized (ev76) was 13 observed on 18 Mar.
[Max] During this period, the amount of Renew Step 3.0 - Confirmation - Serialized (ev76) peaked at 296 on 23 Apr.
[Average] This was -84% less than the average of 81.
[Spike] The most recent peak in Renew Step 3.0 - Confirmation - Serialized (ev76) increased notably on 20 May, where a significant peak of 260 Renew Step 3.0 - Confirmation - Serialized (ev76) was observed.
[Trend] Throughout the duration of the analysis period, the overall trend has been POSITIVE. In the previous week the trend was NEGATIVE over the last 7 days the trend has been NEGATIVE. This is a 0% difference from the previous week.
Metrics
| Date Range | Journey Name | Step 1 | Step 2 | Step 3 - Confirm | £ Revenue |
|---|---|---|---|---|---|
| 29 - 04 June | Commercial: Renew Checkout Steps 1-3 | 1021 | 878 | 677 | 68926 |
| 05 - 11 June | Commercial: Renew Checkout Steps 1-3 | 851 | 849 | 576 | 56975 |
Channels
Renewals conversions by Channel. Start: 2022-06-05 to 2022-06-12.
Change Point
This plot shows the change in the mean visits through the funnel over the series.
Change point occurred on day: 97.
Holidays
Insights:
Summary
Insight for Journey: Commercial: Holidays Checkout Steps 1-4
Evaluating metric: Visits
[Min] The lowest amount of Visits was 116 observed on 16 Apr.
[Max] During this period, the amount of Visits peaked at 488 on 30 Dec.
[Average] This was -50.4% less than the average of 234.
[Spike] The most recent peak in Visits increased notably on 16 Jan, where a significant peak of 434 Visits was observed.
[Trend] Throughout the duration of the analysis period, the overall trend has been NEGATIVE. In the previous week the trend was NEGATIVE over the last 7 days the trend has been NEGATIVE. This is a -0.3% difference from the previous week.
Funnel
Week on Week performance
Holidays funnel completions through the journey.
Previous Week: 29-May to 04-Jun.
Last 7 Days: 05-Jun to 11-Jun.
Hover over for fallout details at each stage.
Week on Week performance
Holidays funnel completions through the checkout journey, this variation includes the any page in the Holidays section prior to the start of the funnel journey. Previous Week: 29-May to 04-Jun.
Last 7 Days: 05-Jun to 11-Jun.
Hover over for fallout details at each stage.
Revenue
Insight for Journey: Commercial: Holidays Checkout Steps 1-4
Evaluating metric: Holidays Booking Total Revenue (Serialised) (ev125)
[Min] The lowest amount of Holidays Booking Total Revenue (Serialised) (ev125) was £15952.1 observed on 23 Dec.
[Max] During this period, the amount of Holidays Booking Total Revenue (Serialised) (ev125) peaked at £104127.55 on 08 Jan.
[Average] This was -61.7% less than the average of £41663.
[Spike] The most recent peak in Holidays Booking Total Revenue (Serialised) (ev125) increased notably on 30 Jan, where a significant peak of £84188.2 Holidays Booking Total Revenue (Serialised) (ev125) was observed.
[Trend] Throughout the duration of the analysis period, the overall trend has been NEGATIVE. In the previous week the trend was NEGATIVE over the last 7 days the trend has been NEGATIVE. This is a -0.7% difference from the previous week.
Sales
Insight for Journey: Commercial: Holidays Checkout Steps 1-4
Evaluating metric: Holidays Booking Step 4.0 - Confirmation - Serialised (ev134)
[Min] The lowest amount of Holidays Booking Step 4.0 - Confirmation - Serialised (ev134) was 15 observed on 16 Apr.
[Max] During this period, the amount of Holidays Booking Step 4.0 - Confirmation - Serialised (ev134) peaked at 129 on 08 Jan.
[Average] This was -65.9% less than the average of 44.
[Spike] The most recent peak in Holidays Booking Step 4.0 - Confirmation - Serialised (ev134) increased notably on 15 Jan, where a significant peak of 88 Holidays Booking Step 4.0 - Confirmation - Serialised (ev134) was observed.
[Trend] Throughout the duration of the analysis period, the overall trend has been NEGATIVE. In the previous week the trend was NEGATIVE over the last 7 days the trend has been NEGATIVE. This is a -0.8% difference from the previous week.
Metrics
| Date Range | Journey Name | Step 1 | Step 2 | Step 3 | Step 4 - Confirm | £ Revenue |
|---|---|---|---|---|---|---|
| 29 - 04 June | Commercial: Holidays Checkout Steps 1-4 | 305 | 275 | 268 | 246 | 288038 |
| 05 - 11 June | Commercial: Holidays Checkout Steps 1-4 | 290 | 260 | 246 | 234 | 235329 |
Channels
Change Point
This plot shows the change in the mean visits through the funnel over the series.
Change point occurred on day: 72.
Shop
Summary
Insight for Journey: Commercial: Shop Checkout Steps 1-4
Evaluating metric: Visits
[Min] The lowest amount of Visits was 85 observed on 10 Jan.
[Max] During this period, the amount of Visits peaked at 1019 on 30 Dec.
[Average] This was -64.3% less than the average of 238.
[Spike] The most recent peak in Visits increased notably on 22 Jan, where a significant peak of 727 Visits was observed.
[Trend] Throughout the duration of the analysis period, the overall trend has been NEGATIVE. In the previous week the trend was NEGATIVE over the last 7 days the trend has been POSITIVE. This is a 1.5% difference from the previous week.
Funnel
Week on Week performance
Shop funnel completions through the checkout journey.
Previous Week: 29-May to 04-Jun.
Last 7 Days: 05-Jun to 11-Jun.
Hover over for fallout details at each stage.
Week on Week performance
Shop funnel completions through the checkout journey, this variation includes the any page in the Shop section prior to the start of the funnel journey. Previous Week: 29-May to 04-Jun.
Last 7 Days: 05-Jun to 11-Jun.
Hover over for fallout details at each stage.
Revenue
Insight for Journey: Commercial: Holidays Checkout Steps 1-4
Evaluating metric: Holidays Booking Total Revenue (Serialised) (ev125)
[Min] The lowest amount of Holidays Booking Total Revenue (Serialised) (ev125) was £15952.1 observed on 23 Dec.
[Max] During this period, the amount of Holidays Booking Total Revenue (Serialised) (ev125) peaked at £104127.55 on 08 Jan.
[Average] This was -61.7% less than the average of £41663.
[Spike] The most recent peak in Holidays Booking Total Revenue (Serialised) (ev125) increased notably on 30 Jan, where a significant peak of £84188.2 Holidays Booking Total Revenue (Serialised) (ev125) was observed.
[Trend] Throughout the duration of the analysis period, the overall trend has been NEGATIVE. In the previous week the trend was NEGATIVE over the last 7 days the trend has been NEGATIVE. This is a -0.7% difference from the previous week.
Sales
Insight for Journey: Commercial: Shop Checkout Steps 1-4
Evaluating metric: Shop - Order Step 4 - Order Confirmation (Serialized) (ev182)
[Min] The lowest amount of Shop - Order Step 4 - Order Confirmation (Serialized) (ev182) was 0 observed on 10 Jan.
[Max] During this period, the amount of Shop - Order Step 4 - Order Confirmation (Serialized) (ev182) peaked at 499 on 30 Dec.
[Average] This was -100% less than the average of 84.
[Spike] The most recent peak in Shop - Order Step 4 - Order Confirmation (Serialized) (ev182) increased notably on 22 Jan, where a significant peak of 342 Shop - Order Step 4 - Order Confirmation (Serialized) (ev182) was observed.
[Trend] Throughout the duration of the analysis period, the overall trend has been NEGATIVE. In the previous week the trend was NEGATIVE over the last 7 days the trend has been POSITIVE. This is a 1.6% difference from the previous week.
Metrics
Here is the individual trends for shop sales. Add Revenue events too.
| Date Range | Journey Name | Step 1 | Step 2 | Step 3 | Step 4 - Confirm | £ Revenue |
|---|---|---|---|---|---|---|
| 29 - 04 June | Commercial: Shop Checkout Steps 1-4 | 722 | 563 | 562 | 520 | 20026 |
| 05 - 11 June | Commercial: Shop Checkout Steps 1-4 | 924 | 711 | 705 | 654 | 28397 |
Channels
Shop conversions by Channel. Start: 2022-06-05 to 2022-06-12.
Change Point
This plot shows the change in the mean visits through the funnel over the series.
Change point occurred on day: 4.
Donate
Insights:
Summary
Insight for Journey: Commercial: Donate Checkout Steps 1-2
Evaluating metric: Visits
[Min] The lowest amount of Visits was 92 observed on 18 May.
[Max] During this period, the amount of Visits peaked at 730 on 16 Dec.
[Average] This was -53.3% less than the average of 197.
[Spike] The most recent peak in Visits increased notably on 24 Dec, where a significant peak of 532 Visits was observed.
[Trend] Throughout the duration of the analysis period, the overall trend has been NEGATIVE. In the previous week the trend was NEGATIVE over the last 7 days the trend has been POSITIVE. This is a 1.7% difference from the previous week.
Funnel
Week on Week performance
Donation funnel completions through the checkout journey.
Previous Week: 29-May to 04-Jun.
Last 7 Days: 05-Jun to 11-Jun.
Hover over for fallout details at each stage.
Revenue:
Insight for Journey: Commercial: Donate Checkout Steps 1-2
Evaluating metric: Donate Revenue (Serialized) (ev114)
[Min] The lowest amount of Donate Revenue (Serialized) (ev114) was £578 observed on 07 May.
[Max] During this period, the amount of Donate Revenue (Serialized) (ev114) peaked at £15083 on 26 Jan.
[Average] This was -80.6% less than the average of £2979.
[Spike] The most recent peak in Donate Revenue (Serialized) (ev114) increased notably on 26 May, where a significant peak of £8604 Donate Revenue (Serialized) (ev114) was observed.
[Trend] Throughout the duration of the analysis period, the overall trend has been NEGATIVE. In the previous week the trend was NEGATIVE over the last 7 days the trend has been NEGATIVE. This is a -9.1% difference from the previous week.
Sales
Insight for Journey: Commercial: Donate Checkout Steps 1-2
Evaluating metric: Donate Step 2.0 - Complete (Serialized) (ev116)
[Min] The lowest amount of Donate Step 2.0 - Complete (Serialized) (ev116) was 40 observed on 21 May.
[Max] During this period, the amount of Donate Step 2.0 - Complete (Serialized) (ev116) peaked at 657 on 16 Dec.
[Average] This was -66.9% less than the average of 121.
[Spike] The most recent peak in Donate Step 2.0 - Complete (Serialized) (ev116) increased notably on 24 Dec, where a significant peak of 482 Donate Step 2.0 - Complete (Serialized) (ev116) was observed.
[Trend] Throughout the duration of the analysis period, the overall trend has been NEGATIVE. In the previous week the trend was NEGATIVE over the last 7 days the trend has been POSITIVE. This is a 2.4% difference from the previous week.
Metrics
| Date Range | Journey Name | Step 1 | Step 2 - Confirm | £ Revenue |
|---|---|---|---|---|
| 29 - 04 June | Commercial: Donate Checkout Steps 1-2 | 850 | 675 | 13897 |
| 05 - 11 June | Commercial: Donate Checkout Steps 1-2 | 1062 | 831 | 16983 |
Channels
Donate conversions by Channel. Start: 2022-06-05 to 2022-06-12.
Change Point
This plot shows the change in the mean visits through the funnel over the series.
Change point occurred on day: 9.
Journey Trends
Baseline Dates: 2021-12-19 to 2022-03-18. Launch Dated (Red Line): 2022-03-19 to 2022-06-16.
Search Analysis
## A total of 3457 rows have been pulled.## [1] "Search terms for day: 1 of 15 - Completed: 2022-06-02 - Progress: 7%"## A total of 3215 rows have been pulled.## [1] "Search terms for day: 2 of 15 - Completed: 2022-06-03 - Progress: 13%"## A total of 2843 rows have been pulled.## [1] "Search terms for day: 3 of 15 - Completed: 2022-06-04 - Progress: 20%"## A total of 2626 rows have been pulled.## [1] "Search terms for day: 4 of 15 - Completed: 2022-06-05 - Progress: 27%"## A total of 2712 rows have been pulled.## [1] "Search terms for day: 5 of 15 - Completed: 2022-06-06 - Progress: 33%"## A total of 2613 rows have been pulled.## [1] "Search terms for day: 6 of 15 - Completed: 2022-06-07 - Progress: 40%"## A total of 2697 rows have been pulled.## [1] "Search terms for day: 7 of 15 - Completed: 2022-06-08 - Progress: 47%"## A total of 2562 rows have been pulled.## [1] "Search terms for day: 8 of 15 - Completed: 2022-06-09 - Progress: 53%"## A total of 2462 rows have been pulled.## [1] "Search terms for day: 9 of 15 - Completed: 2022-06-10 - Progress: 60%"## A total of 2735 rows have been pulled.## [1] "Search terms for day: 10 of 15 - Completed: 2022-06-11 - Progress: 67%"## A total of 2784 rows have been pulled.## [1] "Search terms for day: 11 of 15 - Completed: 2022-06-12 - Progress: 73%"## A total of 2821 rows have been pulled.## [1] "Search terms for day: 12 of 15 - Completed: 2022-06-13 - Progress: 80%"## A total of 2506 rows have been pulled.## [1] "Search terms for day: 13 of 15 - Completed: 2022-06-14 - Progress: 87%"## A total of 2499 rows have been pulled.## [1] "Search terms for day: 14 of 15 - Completed: 2022-06-15 - Progress: 93%"## A total of 2650 rows have been pulled.## [1] "Search terms for day: 15 of 15 - Completed: 2022-06-16 - Progress: 100%"| Search Term | Total Searches |
|---|---|
| notfound | 1402 |
| cornwall | 578 |
| mottisfont | 507 |
| dogs | 443 |
| devon | 394 |
| cancel membership | 374 |
| jobs | 352 |
| map | 330 |
| sutton hoo | 289 |
| chartwell | 280 |
## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-05-17 2022-05-17 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 1 of 31 - Completed: 2022-05-17 - Progress: 3%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-05-18 2022-05-18 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 2 of 31 - Completed: 2022-05-18 - Progress: 6%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-05-19 2022-05-19 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 3 of 31 - Completed: 2022-05-19 - Progress: 10%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-05-20 2022-05-20 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 4 of 31 - Completed: 2022-05-20 - Progress: 13%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-05-21 2022-05-21 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 5 of 31 - Completed: 2022-05-21 - Progress: 16%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-05-22 2022-05-22 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 6 of 31 - Completed: 2022-05-22 - Progress: 19%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-05-23 2022-05-23 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 7 of 31 - Completed: 2022-05-23 - Progress: 23%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-05-24 2022-05-24 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 8 of 31 - Completed: 2022-05-24 - Progress: 26%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-05-25 2022-05-25 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 9 of 31 - Completed: 2022-05-25 - Progress: 29%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-05-26 2022-05-26 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 10 of 31 - Completed: 2022-05-26 - Progress: 32%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-05-27 2022-05-27 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 11 of 31 - Completed: 2022-05-27 - Progress: 35%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-05-28 2022-05-28 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 12 of 31 - Completed: 2022-05-28 - Progress: 39%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-05-29 2022-05-29 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 13 of 31 - Completed: 2022-05-29 - Progress: 42%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-05-30 2022-05-30 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 14 of 31 - Completed: 2022-05-30 - Progress: 45%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-05-31 2022-05-31 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 15 of 31 - Completed: 2022-05-31 - Progress: 48%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-06-01 2022-06-01 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 16 of 31 - Completed: 2022-06-01 - Progress: 52%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-06-02 2022-06-02 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 17 of 31 - Completed: 2022-06-02 - Progress: 55%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-06-03 2022-06-03 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 18 of 31 - Completed: 2022-06-03 - Progress: 58%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-06-04 2022-06-04 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 19 of 31 - Completed: 2022-06-04 - Progress: 61%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-06-05 2022-06-05 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 20 of 31 - Completed: 2022-06-05 - Progress: 65%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-06-06 2022-06-06 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 21 of 31 - Completed: 2022-06-06 - Progress: 68%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-06-07 2022-06-07 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 22 of 31 - Completed: 2022-06-07 - Progress: 71%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-06-08 2022-06-08 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 23 of 31 - Completed: 2022-06-08 - Progress: 74%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-06-09 2022-06-09 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 24 of 31 - Completed: 2022-06-09 - Progress: 77%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-06-10 2022-06-10 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 25 of 31 - Completed: 2022-06-10 - Progress: 81%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-06-11 2022-06-11 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 26 of 31 - Completed: 2022-06-11 - Progress: 84%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-06-12 2022-06-12 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 27 of 31 - Completed: 2022-06-12 - Progress: 87%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-06-13 2022-06-13 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 28 of 31 - Completed: 2022-06-13 - Progress: 90%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-06-14 2022-06-14 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 29 of 31 - Completed: 2022-06-14 - Progress: 94%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-06-15 2022-06-15 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 30 of 31 - Completed: 2022-06-15 - Progress: 97%"## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-06-16 2022-06-16 dimensions: query dimensionFilterExp: searchType: web aggregationType: auto## [1] "Search Console data for : 31 of 31 - Completed: 2022-06-16 - Progress: 100%"## `summarise()` has grouped output by 'day'. You can override using the `.groups` argument.## `summarise()` has grouped output by 'day'. You can override using the `.groups` argument.| Product Type | Clicks | Impressions | Position | CTR |
|---|---|---|---|---|
| Shop | 335 | 11136 | 3.983092 | 3.008262 |
| Other | 1029194 | 6718850 | 1.962824 | 15.318008 |
| Membership | 24259 | 102095 | 1.164694 | 23.761203 |
| Holidays | 7542 | 265681 | 5.277072 | 2.838743 |
## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-03-19 2022-06-16 dimensions: date dimensionFilterExp: searchType: web aggregationType: auto## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-03-19 2022-06-16 dimensions: device dimensionFilterExp: searchType: web aggregationType: auto## Fetching search analytics for url: https://www.nationaltrust.org.uk dates: 2022-03-19 2022-06-16 dimensions: page dimensionFilterExp: searchType: web aggregationType: autoInternal & External Search
Internal Search
Top Internal Search Terms
Timeframe: 2022-06-02 to 2022-06-16.
| Search Term | Total Searches |
|---|---|
| notfound | 1402 |
| cornwall | 578 |
| mottisfont | 507 |
| dogs | 443 |
| devon | 394 |
| cancel membership | 374 |
| jobs | 352 |
| map | 330 |
| sutton hoo | 289 |
| chartwell | 280 |
External Search
Google Search Console
Timeframe: 2022-05-17 to 2022-06-16.
| Product Type | Clicks | Impressions | Position | CTR |
|---|---|---|---|---|
| Shop | 335 | 11136 | 3.983092 | 3.008262 |
| Other | 1029194 | 6718850 | 1.962824 | 15.318008 |
| Membership | 24259 | 102095 | 1.164694 | 23.761203 |
| Holidays | 7542 | 265681 | 5.277072 | 2.838743 |
Events
Events with No Data
The following events have no data for the report period:
| event | Name | Description | Type |
|---|---|---|---|
| event7 | National Newsletter Sign Up Step 1.0 (ev7) | - | int |
| event16 | Holidays Newsletter Sign Up Step 1.0 (ev16) | - | int |
| event38 | National Newsletter Sign Up Step 2.0 (ev38) | - | int |
| event40 | Holidays Newsletter Sign Up Step 2.0 (ev40) | - | int |
| event140 | Holidays Brochure Request - Finish (ev140) | - | int |
| event160 | Commemorative Search - Step 1.0 (Serialized) (Legacy) | Note: Functionality disabled 02/12/2020 Note: Serialization added 28/10/2020 Event to count step 1.0 of the commemorative search funnel | int |
| event161 | Commemorative Search - Step 2.0 (Serialized) (Legacy | Note: Functionality disabled 02/12/2020 Note: Serialization added 28/10/2020 Event to count step 2.0 of the commemorative search funnel | int |
| event162 | Commemorative Search - Step 3.0 (Serialized) (Legacy) | Note: Functionality disabled 02/12/2020 Note: Serialization added 28/10/2020 Event to count step 3.0 of the commemorative search funnel | int |
| event163 | Commemorative Search - Step 4.0 - Confirmation (Serialized) (Legacy) | Note: Functionality disabled 02/12/2020 Note: Serialization added 28/10/2020 Event to count step 4.0 of the commemorative search funnel | int |
| event183 | Shop - Newsletter Sign Up Step 1.0 (ev183) | - | int |
| event184 | Shop - Newsletter Sign Up Step 2.0 (ev184) | - | int |
| event185 | Shop - Newsletter Sign Up Step 3.0 (Complete) (ev185) | - | int |
| event194 | UGC - Your Story Step 1.0 - Your Story (Serialized) | Note: Serialization added 28/10/2020. Data before this date is not serialized. | int |
| event195 | UGC - Your Story Step 2.0 - Your Details (Serialized) | Note: Serialization added 28/10/2020. Data before this date is not serialized. | int |
| event196 | UGC - Your Story Step 3.0 - Preview (Serialized) | Note: Serialization added 28/10/2020. Data before this date is not serialized. | int |
| event197 | UGC - Your Story Step 4.0 - Complete (Serialized) | Note: Serialization added 28/10/2020. Data before this date is not serialized. | int |
| event212 | COVID-19 - Payment Break - Step 1.0 (Legacy) | Legacy. Event not serialised. This funnel was replaced on 22/10/2020 by the Combined payment break funnel. | int |
| event213 | COVID-19 - Payment Break - Step 2.0 (Legacy) | Legacy. Event not serialised. This funnel was replaced on 22/10/2020 by the Combined payment break funnel. | int |
| event214 | Payment Break - Step 1.0 (Serialised) |
Counter for the number of Combine Payment Breaks starts. Updated on 22/10/2020. Previously this metric was: COVID-19 Discount on Renewal - Step 1.0. This metric was not serialised. |
int |
| event217 | Payment Break - Step 2.0 - Failed (Serialised) | Counter of the number of times a user has completed the Payment Breaks/Discounts funnel but does not have any accepted memberships (all memberships are declined) | int |
Events with Minimal Data
The following events have minimal data for the report period, defined as having a total value below 100 in the assessed timeframe:
| event | Name | Description | Type | Event Total |
|---|---|---|---|---|
| event8 | National Newsletter Sign Up Step 3.0 (Complete) (ev8) | - | int | 15 |
| event17 | Holidays Newsletter Sign Up Step 3.0 (Complete) (ev17) | - | int | 4 |
| event19 | Membership Payment Declined (ev19) | - | int | 14 |
| event36 | Brand Modal Clicks (ev36) | Counts 1 every time a brand modal box is opened | int | 25 |
| event41 | Holidays Newsletter Unsubscribe Complete (ev41) | - | int | 2 |
| event43 | Tweet This Clicks (ev43) | - | int | 34 |
| event102 | MyNT Mobile Registration - Step 2.0 (ev102) | Counts the number of times users reach step 2.0 of the MyNT Funnel using the mobile app registration funnel | int | 33 |
| event111 | Donate Payment Cancelled (ev111) | - | int | 88 |
| event112 | Donate Payment Declined (ev112) | - | int | 5 |
| event117 | Donate DIY Fundraising Step 1.0 - Your Details (Serialized) (ev117) | Serialized event to count step 1.0 only once per DIY Fundraisingapplication ID | int | 4 |
| event118 | Donate DIY Fundraising Step 2.0 - Kit Request Complete (Serialized) (ev118) | erialized event to count step 2.0 only once per DIY Fundraisin gapplication ID | int | 1 |
| event129 | Holidays Booking - Personal Details Updated (ev129) | - | int | 73 |
| event130 | Holidays Booking - Property Details Updated (ev130) | - | int | 61 |
| event135 | Holidays - Campsite Booking Clicked | Counts the number of users who clicked through the “Check prices and Availability” exit link to Campsitebookings.nationaltrust.org.uk (On Campsite Holiday pages only) | int | 2 |
| event137 | Holidays Booking - Billing Address Updated (ev137) | - | int | 18 |
| event139 | Holidays Booking - Optional Extras Updated (ev139) | - | int | 6 |
| event141 | Holidays Brochure Request - Start (ev141) | - | int | 25 |
| event186 | Shop - Newsletter Unsubscribe Complete (ev186) | - | int | 4 |
| event203 | CPC - Unknown Supporter Step 2.0 Complete (Serialised) (ev203) | - | int | 32 |
| event211 | Gift in Will -Step 2.0 Registration Form Complete | Counter of all Gift in Wills completes (confirmation page) | int | 80 |
| event215 | Payment Break - Step 2.0 - Success (Serialised) |
Counter for the number of Combine Payment Breaks successful completes. Updated on 22/10/2020. Previously this was: COVID-19 Discount on Renewal - Step 2. This metric was not serialised. and did not distinguish between successful and failed attempts |
int | 1 |
Event Trends
Below is a daily trend plot for each event that has any data:
## [1] "This process took 4.70562194983164 minutes to run. "Last Run Date: ‘17 June, 2022’
Developed in R by Alan Millington
Alan.Millington@nationaltrust.org.uk